MEDIA RESOURCE · SEPTEMBER 2026
01 / COMPANY OVERVIEW
Made It Legal is building the operating layer for faster, more controlled contract work.
COMPANY
Made It Enterprises Inc. ·
Made It Legal
PRODUCT
Nelle · asknelle.ai
FOUNDED
2019 · Calgary, Alberta, Canada
LEADERSHIP
Greg Ramsay · Jaime Hart · Gabriel Mesquita
CATEGORY
Legal Technology / AI-Assisted Contract Workflows
CORE VALUE PROPOSITION
Accelerate contract reviews and approvals to your exact standards—without losing control
02 / BOILERPLATE
Made It Legal is a Calgary-based legal tech company building Nelle, an AI-assisted contract playbook platform designed for in-house legal departments and fast-growing business teams. Nelle transforms company legal standards into active playbooks and drafts proposed redlines directly inside Microsoft Word—allowing legal and operations teams to eliminate contract bottlenecks, enforce standards consistently, and move at business speed without giving up human control.
03 / AT A GLANCE
Four quick facts for the story file.
Zero Workflow Disruption
Operates directly inside Microsoft Word—no new complex software portals or lengthy onboarding required.
Built by Practitioners
Designed by corporate lawyers and enterprise tech leaders who experienced the pain of contract bottlenecks firsthand.
Human-in-the-Loop Architecture
Nelle augments human legal expertise; legal professionals remain in full control of all final decisions and approvals.
Privacy & Security First
Enterprise-grade security with no public LLM model training on proprietary customer data.
04 / FOUNDER PROFILE
Greg Ramsay — Founder & CEO
Greg brings nearly two decades of legal experience spanning top corporate law firms, multinational enterprises, and fractional General Counsel roles for high-growth tech companies. A corporate, privacy, and technology lawyer, Greg designed Nelle to solve the exact operational bottlenecks he faced in the GC seat: balancing deal velocity with quality legal work.
05 / KEY MILESTONES & ROADMAP
From Calgary launch to North American scale.
September 2026
Platform Calgary recognition
Named to Calgary’s Top 10 Startups by Platform Calgary.
Late September 2026
Beta release
Beta release opens to early customers and the waitlist cohort.
November 2026
Full commercial launch
Commercial launch during Calgary Innovation Week, culminating at the Top 10 Launch Party.
2027 objective
North American scale
Scaling commercial onboarding for mid-market legal departments, scale-ups, and partner law firms across North America.
